Why are TikTok trends good for marketing? Any trend is fair game for any user of the app, and often businesses and entrepreneurs successfully adapt trends made by creators. Is there a difference between TikTok trends for creators and TikTok trends for businesses? In short, no. Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme.Īccording to TikTok, some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views).
Even how you edit your post can become a trend (like this swanky transition type).
What is a TikTok trend?Ī TikTok trend can be a sound, hashtag, dance or challenge. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
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