“You could see a 5%-7% drop in the ratings in a heartbeat,” says Shelly Palmer, president of the New York branch of the National Academy of Television Arts & Sciences. For TV executives, that day could be catastrophic. For viewers who don’t upgrade to digital-ready TVs or set-top converters, February 18, 2009, will begin with a blank screen instead of a smiling Meredith Vieira. stations to convert to digital from the analog signals that have been broadcast on the same frequencies since the 1930s.Īn estimated 21 million households have TV sets that receive only over-the-air signals, and about 14 million of those homes rely solely on analog TVs, according to Nielsen Media Research. REUTERS/Hannibal HanschkeĪt least that’s the doomsday scenario confronting the TV industry as a government mandate forces all U.S. For viewers who don't upgrade to digital-ready TVs or set-top converters, February 18, 2009, will begin with a blank screen.
An estimated 21 million households have TV sets that receive only over-the-air signals, and about 14 million of those homes rely solely on analog TVs, according to Nielsen Media Research. A woman stands in front of flat screens at an exhibition stand of the IFA 2007 consumer electronics fair in Berlin August 30, 2007.
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